Tour-first leasing proposal

Scale Straits Row's best tour 24/7 and attract more leases.

Straits Row already has an attractive building page. What is missing is a guided experience that makes the property easier to feel, easier to understand, and easier to act on. The goal is not just more traffic. The goal is stronger lease intent from virtual prospects who can picture themselves living there before they ever step onsite.

Primary goal

Help virtual prospects imagine living there.

Use pro video, guided video, and on-page touring prompts to make the property feel inhabited instead of simply presented.

Leasing outcome

Deliver a high-quality guided tour experience 24/7.

The widget, guided flows, and always-on leasing layer let prospects engage on their timeline, not only when a team is available.

Proof + leverage

1.5M+ tours. $120M+ in leases and sales.

We have helped create the category, and the content can be repurposed into video ads, leasing outreach, and future building launches.

Website read

What we noticed on the live property website.

The page looks intentional and polished, but it still leaves too much of the leasing story implied. A guided tour layer would make the experience feel more active right away and give prospects a clearer reason to stay engaged.

straitsrow.com today Straits Row website screenshot

Straits Row

The page looks premium, but the tour story is still under-explained.

The visual language is strong, but the leasing journey still feels passive. A lightweight interactive layer would help a renter move from admiring the page to understanding how the property experience actually unfolds.

Beautiful atmosphere, but limited directional guidance.
Prospects still have to imagine the tour rather than start it.
A mini widget would create a clearer next step without cluttering the page.

Scale your best sales agent 24/7

Turn the strongest leasing pitch into an always-on guided experience that keeps working after hours, on weekends, and across every property page.

Capture more leads with 2FA

Add a more controlled conversion path for gated experiences, protected access, and cleaner lead capture without making the flow feel heavy.

Retarget website visitors with smart YouTube ads

Repurpose tour and lifestyle content into sharper video retargeting so interested visitors keep seeing the property after they leave the site.

Prospect funnel

Scale your best tour across the funnel

The opportunity is to guide a virtual renter from first awareness into a tour, turn that attention into a lead, support the follow-up, and keep the property top of mind with ads and reusable media. That is how the website becomes part of a leasing system instead of just a brochure.

Number of tours delivered

Lead to lease conversion

$100k+

Leases / sales guaranteed each year

Stage 01

Awareness

Use stronger property pages, social cuts, and search-friendly media to create the first moment of attention.

Ads + website

Stage 02

Tour

Move visitors into a guided tour experience that helps them understand the building faster and imagine living there.

3X tours

Stage 03

Lead

Capture stronger leads with a clearer call to action, guided flow, QR distribution, and optional 2FA-gated entry points.

Better fit leads

Stage 04

Follow-up

Use transcripts, recordings, and reusable assets so leasing follow-up feels more informed, more personal, and easier to move on quickly.

2X lead to lease

Stage 05

Retarget prospects with smart video ads and refreshed media so the property keeps showing up after the first visit.

$100k+ yearly impact

Quoted rollout

Help more prospects imagine living there.

The strongest leasing pages do more than present finishes and floor plans. They help a renter build a mental picture of arrival, movement, lifestyle, and fit. This quote is designed to create that effect at Straits Row first, then create a repeatable framework for bringing the same clarity to more buildings over time.

Two live tour examples

Reference the kind of guided experience we can launch on this page.

Instead of leading with a production line item, this shows the actual style of guided, on-page tour experience that can help a prospect move from passive browsing into active consideration.

Tour example 01

The Arabella

Compact, guided, easy to launch, and designed to make the property feel more navigable from the website.

Tour example 02

Vue53

Another reference point for how a tour.video experience gives people a clearer sense of what to expect.

Included in the monthly layer

$200/mo leasing layer

Normally $350/mo. We are pricing this at $200/mo for Straits Row so the ongoing leasing layer stays approachable while still adding a stronger guided-tour experience to the site.

24/7 virtual leasing agent: helps prospects get a guided answer immediately and keeps the site working after office hours.
Guided tour delivery: gives Chicago renters a higher-quality tour experience even when they start virtually.
Tour QR codes + sharing: makes the experience easy to distribute across flyers, signage, emails, and leasing conversations.
Bonus: instant lifestyle shots for every new development: use AI video and media workflows to generate additional visuals thoughtfully, not just generate more content.

Core benefit stack

LeaseMagnets drives the conversion layer. tour.video makes the experience legible.

The one-time production work gets the building story launched properly. The software layer keeps it active, measurable, and easier to distribute. Together, the offer does three things that static building pages usually do not do well enough.

Helps people imagine living there: both pro video and guided video create a stronger emotional and practical picture of the property.
Repurposes content beyond the site: tours and videos can be turned into ads, leasing follow-up, and future marketing assets anytime.
Fits the renter profile: the experience is better suited for young professionals and working-class renters who want clarity, speed, and a stronger feel for the building before they schedule a visit.

Rollout pricing

Convert prospects at 66% to 200% higher lead to lease rates.

The reason to scale this is performance, not aesthetics alone. If guided tours help prospects understand the property faster and imagine living there more clearly, lead quality improves and on-site teams spend more time with better-fit renters. The tiers below show how the rollout becomes more efficient if Straits Row expands into a broader local rollout.

Proof of output

Bonus: Instant lifestyle shots for every property & new development.

Generate a professional 100+ 4K photos for each new development, then use that media across ads, banners, marketing materials, flyers, and even promotional videos. The goal is simple: always have fresh leasing media ready in minutes, not days or weeks.

Professional 100+ 4K photos every quarter

These examples show how the workflow can quickly create professional lifestyle media that is ready to be reused across website updates, ad creative, flyers, banners, and promotional videos, with fresh quarterly output available whenever leasing needs it.

tour.video layer

This is the conversion device we would add, not just another media block.

The mini widget below is the type of lightweight layer we would use to make the sites feel more alive. It is compact, friendly to high-design pages, and gives a renter an immediate “tour me” pathway without interrupting the existing website art direction.

Live widget concept on this quote

This panel now renders the real widget in an isolated iframe sandbox so you can see it on the page without letting the third-party script take over the whole proposal layout.

Production process

A real leasing advantage for competing harder in the Chicago market.

The real value is not just producing one polished tour for Straits Row. It is creating a stronger leasing tool that helps the property stand out in a competitive Chicago market, gives prospects a clearer sense of the experience before they visit, and turns the website into a more active part of the leasing process. That creates a more durable advantage because the marketing starts working like infrastructure, not just presentation.

Onboarding call

We align on goals, placement, property priorities, and the exact tour experience we want Straits Row prospects to move through.

Tour production

We build the guided tour layer, supporting media, and the conversion-focused experience that will live with the property page.

Post production

We refine the experience, tighten the supporting assets, and make sure the final tour feels polished, clear, and ready for launch.

Live

The experience goes live on the property page so prospects can start engaging with the tour and leasing flow immediately.