Tour-first leasing proposal

Deliver guided tours 24/7 and attract more leases.

REAL New York already has attractive building pages. What is missing is a guided experience that makes the property easier to feel, easier to understand, and easier to act on. The goal is not just more traffic. The goal is stronger lease intent from virtual prospects who can picture themselves living there before they ever step onsite.

Primary goal

Help virtual prospects imagine living there.

Use pro video, guided video, and on-page touring prompts to make the property feel inhabited instead of simply presented.

Leasing outcome

Deliver high-quality guided tours 24/7 across New York.

The widget, guided flows, and always-on leasing layer let prospects engage on their timeline, not only when a team is available.

Proof + leverage

1.5M+ tours. $120M+ in leases and sales.

We have helped create the category, and the content can be repurposed into video ads, leasing outreach, and future building launches.

Website read

What we noticed on the live property websites.

Both pages look intentional and polished, but they also feel a bit empty. They already have strong imagery and a launch-style visual language, yet the experience is still mostly static. A prospect sees atmosphere, but not enough guided proof of what touring or living there will actually feel like. Adding an active tour on the page makes the experience feel more alive immediately and gives the site a stronger chance to capture interest in the moment.

313gramercy.com today 313 Gramercy website screenshot

313 Gramercy

The page looks premium, but it still feels observed from a distance.

The lobby image and refined layout are strong. What is missing is a lightweight interactive layer that tells a renter how the building experience unfolds, instead of leaving the site to do all the emotional work with one hero visual.

Beautiful atmosphere, but limited directional guidance.
Prospects still have to imagine the tour rather than start it.
A mini widget would create a clearer next step without cluttering the page.

181frontstreet.com today 181 Front Street website screenshot

181 Front Street

The page has energy, but the living experience is still under-explained.

The visuals give a sense of place, but not enough of the decision-making journey. The site would benefit from a guided layer that turns “this looks good” into “I understand how I should move through this building.”

Strong architecture and mood, but still a passive viewing experience.
No concise on-page answer to “what should I expect here?”
The right tour widget makes the page feel more inhabited and less empty.

Scale your best sales agent 24/7

Turn the strongest leasing pitch into an always-on guided experience that keeps working after hours, on weekends, and across every property page.

Capture more leads with 2FA

Add a more controlled conversion path for gated experiences, protected access, and cleaner lead capture without making the flow feel heavy.

Retarget website visitors with smart YouTube ads

Repurpose tour and lifestyle content into sharper video retargeting so interested visitors keep seeing the property after they leave the site.

Prospect funnel

Scale your best best tour across the funnel

The opportunity is to guide a virtual renter from first awareness into a tour, turn that attention into a lead, support the follow-up, and keep the property top of mind with ads and reusable media. That is how the website becomes part of a leasing system instead of just a brochure.

Number of tours delivered

Lead to lease conversion

$100k+

Leases / sales guaranteed each year

Stage 01

Awareness

Use stronger property pages, social cuts, and search-friendly media to create the first moment of attention.

Ads + website

Stage 02

Tour

Move visitors into a guided tour experience that helps them understand the building faster and imagine living there.

3X tours

Stage 03

Lead

Capture stronger leads with a clearer call to action, guided flow, QR distribution, and optional 2FA-gated entry points.

Better fit leads

Stage 04

Follow-up

Use transcripts, recordings, and centralized assets so leasing teams can follow up with more context and less friction.

2X lead to lease

Stage 05

Retarget prospects with smart video ads and refreshed media so the property keeps showing up after the first visit.

$100k+ yearly impact

Quoted pilot

Help more prospects imagine living there.

The strongest leasing pages do more than present finishes and floor plans. They help a renter build a mental picture of arrival, movement, lifestyle, and fit. This two-property quote is designed to create that effect at 313 Gramercy and 181 Front Street first, then give REAL New York a repeatable framework for bringing the same clarity to more buildings over time.

Two live tour examples

Reference the kind of guided experience we can launch on these pages.

Instead of leading with a production line item, this shows the actual style of guided, on-page tour experience that can help a prospect move from passive browsing into active consideration.

Tour example 01

The Arabella

Compact, guided, easy to launch, and designed to make the property feel more navigable from the website.

Tour example 02

Station 42

Another reference point for how a tour.video experience gives people a clearer sense of what to expect.

Included in the monthly layer

$99/mo brokerage-aligned leasing layer

Normally $350/mo. We are pricing this specifically to align with a brokerage portfolio relationship, and to make the value clear at both the property level and the brokerage level.

24/7 virtual leasing agent: helps prospects get a guided answer immediately and keeps the site working after office hours.
Guided tour delivery: gives New York prospects a higher-quality tour experience even when they start virtually.
Tour QR codes + sharing: makes the experience easy to distribute across flyers, signage, emails, and leasing conversations.
Bonus: instant lifestyle shots for every new development: use AI video and media workflows to generate additional visuals thoughtfully, not just generate more content.

Core benefit stack

LeaseMagnets drives the conversion layer. tour.video makes the experience legible.

The one-time production work gets the building story launched properly. The software layer keeps it active, measurable, and easier to distribute. Together, the offer does three things that static building pages usually do not do well enough.

Helps people imagine living there: both pro video and guided video create a stronger emotional and practical picture of the property.
Repurposes content beyond the site: tours and videos can be turned into ads, leasing follow-up, and future marketing assets anytime.
Scales the brokerage advantage: once the system works on two buildings, it becomes a repeatable New York portfolio standard.

Portfolio pricing

Convert prospects at 66% to 200% higher lead to lease rates.

The reason to scale this is performance, not aesthetics alone. If guided tours help prospects understand the property faster and imagine living there more clearly, lead quality improves and leasing teams spend more time with better-fit renters. The tiers below show how the rollout becomes more efficient as REAL New York moves from a pilot into a broader portfolio system.

Proof of output

Bonus: Instant lifestyle shots for every property & new development.

Generate a professional 100+ 4K photos for each new development, then use that media across ads, banners, marketing materials, flyers, and even promotional videos. The goal is simple: always have fresh leasing media ready in minutes, not days or weeks.

Professional 100+ 4K photos every quarter

These examples show how the workflow can quickly create professional lifestyle media that is ready to be reused across website updates, ad creative, flyers, banners, and promotional videos, with fresh quarterly output available whenever leasing needs it.

tour.video layer

This is the conversion device we would add, not just another media block.

The mini widget below is the type of lightweight layer we would use to make the sites feel more alive. It is compact, friendly to high-design pages, and gives a renter an immediate “tour me” pathway without interrupting the existing website art direction.

Live widget concept on this quote

This panel now renders the real widget in an isolated iframe sandbox so you can see it on the page without letting the third-party script take over the whole proposal layout.

Production process

A real leasing and marketing advantage across the brokerage in NY.

The real value is not just producing one polished tour per building. It is giving centralized brokerage teams a repeatable way to launch, update, share, and reuse marketing and leasing assets across multiple properties. That creates a more durable advantage because the process becomes operational, not just creative.

Centralized property story

We define how each building should be presented so centralized teams have a consistent story, not disconnected asset sets.

Reusable media production

We create tours, supporting media, and 3D elements that can be reused across leasing pages, collateral, and follow-up.

Cross-property distribution

We make the assets easy for brokerage teams to centralize so they can cross-sell units and move prospects between buildings more easily.

Sustainable leasing advantage

The monthly layer keeps the system active with guided access, transcripts, QR distribution, and always-on engagement for leasing teams.

Bonus

Virtual Leasing Office

For centralized leasing teams who want to show any property on demand, the virtual leasing office becomes a shared room for the brokerage. It centralizes marketing assets, 3D elements, tours, and supporting media for all buildings so teams can present units more clearly and cross-sell inventory across the portfolio.

Centralize marketing assets and 3D elements for every building so leasing teams can show the right property quickly.
Record and instantly share transcripts from the tour and tour video with anyone who uses the experience.
Instantly showcase the 3D tour to prospects and make calls inside the virtual leasing office.
Coming soon: call website prospects directly for these businesses from the same centralized workflow.

Centralized tour room recording. A real example of the kind of shared leasing-room experience that can help teams present, record, and distribute guided property conversations.